So how do you "capture" my data?



Through Terebinth Technology




Pronounced “tear-a-binth” as in, "This is a picture of a terebinth tree that I found on Wikipedia."


A terebinth tree (s/k/a turpentine tree) is a species of tree native to the Mediterranean region. To continue with our company's David v. Goliath ethos, we named our proprietary technology (i.e., the technology that empowers you to collect your internet’s “oil”) Terebinth Technology


So what does “terebinth” have to do with David and Goliath?


The Israelites and Philistines fought in the Valley of Elah. This is where Goliath of Gath mocked the Israelite army and challenged them to send a man to fight him mano a mano. David wouldn't stand for such mockery, so he gathered "smooth stones" (from a brook named "Elah"), and made Goliath fall.1


"Elah" is the Hebrew word for terebinth.


Ipso facto David fought Goliath in the Valley of Terebinth and selected the "smooth stones" from the Terebinth Brook as well. Thus, we think it's poignant that the technology that will take down the "goliaths" of our day (i.e., surveillance capitalists) should be named for where David killed Goliath.


Other fun facts about terebinth trees:

  • These trees can live for over 1,000 years. They usually live in solitary conditions. It can also regenerate from parts of itself. 
  • They can be considered as a sign that you are going to be successful in life and things will work out well for you. 


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1. See 1 Sam. 17



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